Schedule

  • Giro Big Start Opening Ceremony

    Thursday 8 May 17:30

    Live outdoor show

    Belfast City Hall

  • Giro Big Start Stage 1

    Friday 9 May 17:45-20:00

    Team Time Trial Belfast-Belfast

    Start Titanic Belfast - Finish City Hall

  • Giro Big Start Stage 2

    Saturday 10 May 10:50-15:55

    Stage Race Belfast - Belfast

    Start Titanic Belfast - Finish City Hall

  • Giro Big Start Stage 3

    Sunday 11 May 11:45-16:00

    Stage Race Armagh-Dublin

    Start The Mall Armagh

    Finish Upper Merrion Street Dublin

Sponsorship Opportunities

Unique Hospitality Opportunities During The 2014 Giro D'italia Big Start

The 2014 Giro d'Italia, one of the world's largest annual sporting events, will begin in Belfast and Dublin in May 2014. To celebrate this "Grande Partenza" in a truly special way, some unique hospitality programs are offered.

Excitement in Belfast will kick off early in the second week of May with the arrival of the race organization, media and teams from around the world.

Both the Belfast and Dublin venues are uniquely located to offer a very special Giro Big Start experience.

Giro Big Start Teams Presentation

Thursday May 8 17:30, Live outdoor show, City Hall Belfast


Teams Presentation Hospitality

Robinson & Cleaver, with unique terrace overlooking Teams Presentation venue Cleaver House, Donegal Square North, Belfast (Directly opposite City Hall) 16:00-21:00 £345 per person, limited availability

Spend the evening with Giro Champion Stephen Roche and other cycling legends

  • Early admission to the "Giro Terrace"
  • Exceptional four course Italian dinner and world class
  • Northern Ireland cuisine Beverages including official Giro d'Italia Astoria Prosecco and fine Italian wines
  • Flat screen televisions with live Teams Presentation
  • Team Manager interviews
  • Giro Big Start Gift Bag

Robinson & Cleaver will remain open after the Teams Presentation with entertainment and Giro buzz and personalities present.

RobinsonandCleaver.com

Giro Big Start Stage 1

Friday May 9 17:30-20:00, Team Time Trial, Belfast-Belfast Finish at City Hall

Stage 1 Hospitality

Robinson & Cleaver with unique terrace overlooking Stage 1 Finish Line

16:30-21:00 £345 per person, limited availibility

Spend the day with Giro Champion Stephen Roche and other cycling legends.

  • Early admission to the "Giro Terrace"
  • Exceptional four course Italian dinner and world class
  • Northern Ireland cuisine Beverages including official Giro d'Italia Astoria Prosecco and fine Italian wines
  • Flat screen televisions with live coverage of Stage 1
  • Watch Stage Finish live from the "Giro Terrace" overlooking
  • the Finish Line
  • Giro Big Start Gift Bag

Robinson & Cleaver will remain open after the Teams Presentation with entertainment and Giro buzz and personalities present.

RobinsonandCleaver.com

Giro Big Start Stage 2

Saturday May 10 Belfast-Belfast Finish at City Hall Early start, stage scheduled to finish approximately at 16:30

Stage 2 Hospitality

Robinson & Cleaver with unique terrace overlooking Stage 2 Finish Line

14:30–19:00 £345 per person, limited availibility

Spend the day with Giro Champion Stephen Roche and other cycling legends.

  • Early admission to the "Giro Terrace"
  • Exceptional four course Italian dinner and world class
  • Northern Ireland cuisine Beverages including official Giro d'Italia Astoria Prosecco and fine Italian wines
  • Flat screen televisions with live coverage of Stage 2
  • Watch Stage Finish live from the "Giro Terrace" overlooking
  • the Finish Line
  • Giro Big Start Gift Bag

Robinson & Cleaver will remain open after the Teams Presentation with entertainment and Giro buzz and personalities present.

RobinsonandCleaver.com

Giro Big Start Stage 3

Sunday May 11 Armagh-Dublin Finish on Upper Merrion Street, Dublin

Stage scheduled to finish approximately at 16:30

Stage 3 Hospitality

The Merrion Hotel, in the luxurious Wellesley, Fitzgerald and Pembroke rooms, with Georgian windows overlooking the Dublin Finish Line

14:30-19:00 €360 per person, limited availibility

Spend the afternoon with Giro Champion Stephen Roche and other cycling legends

  • Early admission to the "Giro Rooms"
  • Exceptional four course dinner combining Italian and Irish cuisine
  • Beverages including official Giro d'Italia Astoria Prosecco and fine Italian wines
  • Flat screen televisions with live coverage of Stage 3
  • Watch stage finish live from the "Giro Zone" at the Finish Line
  • Giro Big Start Gift Bag
MerrionHotel.com

GIRO BIG START CARAVAN

Preceding each day's racing this advertising parade gives participating sponsors the opportunity for brand exposure and product sampling to hundreds of thousands of fans along the roadside.

During the three weeks of the Giro d'Italia over 12 million spectators will watch the race from the side of the road. Of these, studies have shown that half come first and foremost to see the Publicity Caravan.

Professional cycling has included branded publicity caravans in the race convoy since the 1930's. The parades have won over brands and the public becoming an essential part of the race experience.

The Caravan goes hand in hand with the race it precedes, with the multi-shaped and multi-coloured procession creating a wave of excitement in towns and villages along the race route. Young and old alike along the roadside marvel at the creativity of the branded cars and vans. The Official Caravan Stops attract considerable attention as promotional items are handed out at these pre- advertised locations.

Stage Start and Finish locations are also an important location for Caravan vehicles to distribute their promotional items.

Over the three days of racing in Northern Ireland and the republic, conservative estimates will put the spectator numbers at over 1 million roadside viewers. This is an incredible opportunity for your brand to interact with such a captive audience over three days.

Friday May 9 Stage 1 Team Time Trial Belfast
Saturday May 10 Stage 2 road race Belfast-Belfast
Sunday May 11 Stage 3 road race Armagh-Dublin

Caravan PubliciTy vehicle feeS

2 - £5,000
4 - £8,000
6 - £12,000
8 - £15,000

Shadetree Sports is available to offer assistance and guidelines in terms of vehicle branding and promotional item giveaways.

Strict operating conditions apply to the Giro d'Italia Publicity Caravan and all participating brands must attend all official pre-event logistics and event management meetings.

Shadetree Sports must approve all vehicle branding and promotional items that will be distributed.

Giro Fan Park Belfast - Titanic Quarter

Excitement in Belfast will kick off early in the second week of May with the arrival of the race organization, media and teams from around the world.

The Giro Fan Park location in Belfast will be next to the now famous Titanic Belfast, which attracted over 700,000 visitors in its first year. Titanic Quarter will not only be the start location for Stage 1 on Friday and Stage 2 on Saturday, but it will also host the 22 participating teams with areas for team buses, support vehicles and team warm ups for both stages in the Team Paddocks very close to the Giro Fan Park.

Titanic Quarter is also the starting point of the Giro Publicity Caravan parade on Friday and Saturday. Tens, if not hundreds of thousands of fans will visit this venue during the Giro Big Start.

Titanic-Quarter.com TitanicBelfast.com


Belfast Schedule

Tuesday May 6-thursday May 8

Giro entourage arrivals

Thursday May 8

13:00-17:30 . Giro Fan Park

Friday May 9

10:00..... Giro Fan Park opens

10:00-12:00. Team Time Trial practice

16:30 . . . . Publicity Caravan parade starts

17:30 . . . . Stage 1 Start Titanic Slipways

20:00 . . . . Giro Fan Park closes

Saturday May 10

10:00 . . . . . Giro Fan Park opens

10:15 . . . . . Publicity Caravan departs

11:50 . . . . . Stage 2 Start Titanic Slipways

18:00 . . . . . Giro Fan Park closes

Sponsorships Options

Title Sponsorship - £100,000

Category Sponsorship - £40,000

Big Screen Sponsorship - £15,000

ExhiBitor sPacE oPtions

16m x 45m | 16m x 20m | 10m x 15m - Prices upon request

Booth Space Options

10m x 5m - £5,000

5m x 5m - £2,250

3m x 3m - £1,050

Options To Provide Pagoda/marquee

Prices upon request

Videos

AMICI del GIRO To become a friend of the Giro Start 2014 fill in the details below.

I'm interested in:

Giro D'Italia In Numbers

34,053

the number of kilometers planned for 2013

95

the number of previous Giro d'Italia races

74

the number of Giro D'Italia races that have ended in Milan until now

66

The number of Italian
winners of Giro

78

the number of Maglia Rosa put on by Eddy Merckx

04

The Giro's winners ahead of the race from the beginning to the end

430

the length of the longest stage (km) i.e. Lucca- Roma dating back to 1914

05

Giro record won by Alfredo Binda, Fausto Coppi and Eddy Merckx

10

Foreign starts in the Giro so far

Partners

Discover Northern Ireland Failte Ireland Belfast City Council Dublin City Council Mediolanum
European - European Regional Development Fund LA GAZZETTA DELLO SPORT RCC Sport Shadetree Sports
Malone Lodge Hotel Belfast Donnelly Group McQuillan Companies Downtown Radio Cool 97.4 FM Metro Herald

Get In Touch

Dublin Office

92-93 St. Stephen's Green
Dublin 2,
Ireland

Belfast Office

25 Talbot Street,
Cathedral Quarter,
Belfast, BT1 2LD,
Northern Ireland